Almost 30 years after it started, Marc Jacobs International is still providing the same quality and love for fashion while expanding the brand to new heights.
Purchasing Marc Jacobs Beauty will be considered a luxury and allow them to get a small piece of a luxury brand without creating a financial burden.
Average Middle American women will not spend their money on Marc Jacobs Beauty products for every day use. These women are the main focus to achieving the marketing objective. They will continue to purchase the products due to the high quality of the products offered.
Assuming women are loyal to their favorite fashion brand we can market towards these women using the Product P in the 4Ps. Ads found in fashion and beauty magazines would be the best way to market to these types of women.
Possible Promotion Strategy Marc Jacobs Beauty is a new product and my main focus will be the promotion of this product in order to make customers aware of the new line. We will focus on the brand name and the high quality of the products in order to get this group to purchase the everyday products.
With many celebrities claiming Marc Jacobs as their go to designer, he can call on favors for celebrity promotion. With other luxury designers, such as Tory Burch and Michael Kors, expanding their brand into the cosmetic world, Marc Jacobs will develop a marketing plan to focus on loyalists to the brand.
The beauty products can be used during each fashion show and is essentially free advertising.
The economy is suffering right now and households are focusing on the necessities. However, since Marc Jacobs produces such high quality products this will not necessarily be a weakness but rather a hurdle to over come and prove wrong.
Marc Jacobs Beauty is a high quality and fashionable product that meets the standards of the already established handbag, clothing, and fragrance divisions of the brand. This will provide an opportunity to promote the product to the fans of such celebrities. The last weakness will be addressed multiple times in the marketing plan.
A special marketing plan will be implemented in order to get these women listed above to purchase Marc Jacobs Beauty products; even if only once. They will see these products as a piece of the Marc Jacobs line that they are able to have; even if it is simply buying one eye shadow set.
The products that are part of this division are geared towards both women and men. As a designer for his own labels and brand, Marc was also the leading designer for the legendary Louis Vuitton.
In order to compensate this weakness I have created different proposals to address each market of women that you will see later on in this proposal. The product and the brand name of Marc Jacobs will create a connection to luxury and one of a kind.
If celebrity X is wearing and promoting Marc Jacobs Beauty products we can assume that the average woman would want to have a small piece of their fantasy world.
Marc Jacobs partnered with Sephora and launched the Beauty line in September They are most likely already buying luxury make up brands and the transition to Marc Jacobs Beauty will be seamless.
We can achieve the advertising objective of conveying information, altering perceptions, altering attitudes, creating desires, and establishing connections; all with one ad placed in the right magazine.Jacobs Engineering Group SWOT Analysis. // Jacobs Engineering Group SWOT Analysis; A business analysis of Jacobs Engineering Group, a provider of technical, professional and construction services, is given, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company.
Dec 21, · Marc Jacobs International is a luxury, ready to wear company that designs for women, men, and children. Marc Jacobs International was founded on two simple concepts: a love for fashion and a commitment to quality. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help. Remember, vote up the most important comments. About Marc by Marc Jacobs Native New Yorker Marc Jacobs began his design career in when he attended Parsons School of Design. On the evening that Marc Jacobs was showing his senior collection and receiving some of the school's highest honors, a fashion executive in the audience took immediate notice.
Marc Jacobs STP. Segment.
Elite class men and women living American Fashion. Target group. Premium segment urban men and women. Positioning. Casual American Elite fashion with innovative trends.
Marc Jacobs SWOT analysis. Strengths. 1. The brand has been appreciated in the fashion world since What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help.
Remember, vote up the most important comments. Check out WikiWealth's entire database of free SWOT reports or use our SWOT analysis generator to create your .Download