This is why the purpose of this report is to explain how marketers segment the breakfast cereals using a combination of demographic, geographic, psychographic and behavioural variables. These subgroups of consumers may be divided into: Today, educated women are most informed and their decision-making in day-to-day purchase range from food requirements to health requirements All India Management Association Special K Protein Plus Product- It is a cereal focusing on Protein Plus that lets you cut back the carbohydrates without cutting out the crispy and crunchy taste.
As a result, this product has embedded itself more deeply into the way people live their lives due to its overall brand image. Special K Promotion- The cereal is promoted via radio, television and has mostly used pretty women in their advertisement.
Moreover, the importance of promotional offers and the advertising slogan in the market of Special K is valued since it can turn irregular customers into regular ones. The protected heritage brand: People in this country eat coffee and bread for breakfast. Therefore, marketers need to pay particular attention when targeting potentially profitable market of Special K since people in some countries might be reluctant to purchase cereals.
Various positioning strategies may be used to properly position a product; product attributes, according to usage occasions, according to user classes, against competitors and away from competitors and positioning for different product classes.
Either they can change the marketing strategy to conform to what the market thinks it is or by fulfilling the expectations created through out an advertising campaign. The socioeconomic status of an individual plays an important role in Kellogg marketing in Special K Protein Plus as this product line followed a premium pricing and the target market for this cereal is medium income women who work and can afford to spend money.
Breakfast Cereal Marketing Essay 1. It encompasses two elementary elements; the first element is the physical attributes and capability that a brand offers and the second element is concerned about how customers perceived the brand in relation to other competing brands in the marketplace Baines, Fill and Page Therefore, the primary target variant is modern working women who pay great attribute to their personal need like looking good, nutrition and figure conscious.
The changing role taken by women from household work to working professionals has encouraged marketers in Kellogg Company to create the Special K Protein Plus, which is designed for working women on diet. Finally, it will assess three chosen brands within the breakfast cereal industry to show how each of them are positioned in the market by using a perceptual map.
Benefit Nutrition Protein Plus B. General Mills, Kellogg and Weetabix are the leading producers of the breakfast cereals industry as they devote huge resources to marketing, aim at satisfying kids, family and adult cereals and developing new products. Presently, it is being sold in more than 40 markets internationally.
However, it is not just the physical nature of the product nor the communication of the product that is important for positioning but it is the ability to deliver against the promises made.
Geographic segmentation, which subdivides markets into segments based on geographical units such as nations, regions, states. Furthermore, marketers have segmented the densely urban areas as there is greater purchasing power due to educated and highly independent women and because there is easy access to the number of distribution channels like hypermarkets All India Management Association Marketing Mix For Breakfast Cereal E.
Jerome McCarthy was an American marketing professor who was the first person to introduce the marketing mix (also known as the 4 Ps) (E. Jerome McCarthy, The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
(The Economic. Marketing Plan For Crunchin Cocopop Cereal Marketing Essay. Print Reference this CRUNCHIN'S needs to do this by creating an attractive market offering based on the marketing mix in order to attract more customers.
These two factors count significantly in addition to the price when it comes to customers buying a breakfast cereal. Here are, in our humble opinion, the updated 7 P’s of the marketing mix.
Your proof is the tangible evidence of your product. A box of cereal, straight teeth, and shipping notifications are all considered “proof” that the consumer received the product. Main barriers to entry in the breakfast cereal market are four major cost factors.
Product development - easy for established manufacturers to duplicate products, new products take more money time to develop ; Distribution - high slotting promotional fees, The Marketing Mix.
Marketing Strategies - Breakfast Cereals in Australia; Marketing Strategies - Breakfast Cereals in Australia Marketing Mix Strategy Analysis on Coca Cola Zero in Australia Introduction Marketing is a significant tool in the development and success of as a company or organization that is launching a new product in the market (Pride & Ferrell.
Here is the Marketing mix of Cheerios which is a popular brand that produces breakfast cereal.
It is in the shape of Torus and includes pulverised oats. Cheerios were originally manufactured and produced in the year as Cheeri Oats but later in the year it became Cheerios.Download